In the past, authors would thrive on word of mouth. It was their biggest source of free advertisement, and it is what would make or break their writing career. But in today’s World, anyone can become an author. Self-publishing is now a normal trend. This has led to people that know how to trick the search engines (SEO gurus) becoming the authors with the highest amount of sales. Now, instead of going to the local bookstore and browsing the topics, people are instead typing their keywords into a search engine and choosing from the books that are listed first.
Many authors that would otherwise be climbing the charts are instead left in the dust. Google and other popular search engines are doing their best to combat SEO and keyword stuffing, but the offenders are changing their tactics just as fast. I am curious to know other people’s opinions on this. Do you think that the new age of eBooks is destroying the true integrity of the writing profession? I know that initially authors were thrilled to be able to reach so many customers, but it seems now that they are too busy studying how to get traffic to their book and how to rank high on search engines to have time to feel much of anything.